Initial Infrastructures · Rouen§ 01
Custom e-commerce site · Stripe + Next.js

Custom e-commerce.Not a template.

For brands and e-commerce: custom Stripe + Next.js, Lighthouse 90+ performance, French hosting, code yours. Not a Shopify template, no per-transaction fees.

Book my scoping call
January 2026 · 3 spots available
checkout · Stripe
STRIPE
Récapitulatif commande3
Sweat noir
Taille M·Qté 1
79,00 €
Casquette
Unique·Qté 1
29,00 €
Tote bag
Unique·Qté 1
19,00 €
Sous-total127,00 €
LivraisonOfferte
Total127,00 €
Payer 127,00 €
Lighthouse
98
Frais Stripe
1,4 %
Ventes · 24h
47
Rouen studio⊹Stripe + Next.js⊹Lighthouse 90+ guaranteed⊹0% transaction fees⊹Code yours, French hosting⊹
€1199
Custom store · starting from · flat
4 WK
Typical go-live timeline
90+
Lighthouse guaranteed at delivery
§ 02
— Four scopes of work

What we deliver, concretely.

01 / 04
Catalog.
Structured product pages · SEO-ready

Product catalog

Clean product pages, variants, stock management, organised by collections. With an admin logic readable for you, not for a developer.

  • Product pages with variants (sizes, colors, bundles)
  • Stock management per variant
  • SEO-friendly collections and filters
  • CSV import / export for large catalogs
02 / 04
Stripe.
Integrated payments · 0% extra fees

Stripe payments

Clean Stripe integration: cards, Apple Pay, Google Pay, SEPA transfers for large baskets. Stripe keeps its standard fees, we take nothing on your sales.

  • Cards, Apple Pay, Google Pay enabled
  • SEPA transfer for large baskets
  • Automatic legal invoices
  • Stripe webhooks for accounting flows
03 / 04
Performance.
Lighthouse 90+ guaranteed · mobile-first

Performance and mobile

Lighthouse 90+ at delivery, otherwise we fix it. Mobile-first because 70% of e-commerce prospects browse on phone. Core Web Vitals green.

  • Lighthouse 90+ desktop and mobile
  • Core Web Vitals (LCP, FID, CLS) green
  • Automatic image optimisation
  • CDN cache for product pages
04 / 04
SEO + tracking.
Search-friendly · analytics included

SEO and tracking

Store structured for SEO: clean URLs, dynamic meta, sitemap, product JSON-LD. GA4 + Meta Pixel + Google Ads ready to plug.

  • Clean URLs and dynamic meta
  • Product JSON-LD for rich snippets
  • XML sitemap and robots.txt
  • GA4 + Meta Pixel + Google Ads pre-configured
§ 03
— We hear it all the time

Six pains we know.

01
Shopify nibbling
0.5 to 2% per transaction on top of Stripe fees. On €200k revenue, that's quickly €2,000 to €4,000 per year just in platform tax.
02
Template clones
Your store looks like the 50,000 others on Dawn. Brand, positioning, none of it shows anymore.
03
Slow mobile
Lighthouse at 45 on mobile. Meta Ads burn budget on visitors who close before the product page.
04
Plugins everywhere
WooCommerce with 20 plugins. Every WordPress update breaks something. And nobody dares to update.
05
Locked-in
You want to leave Shopify but exporting catalog + URLs + customers is a 3-month project. So you stay.
06
Hidden costs
Paid apps for variants, SEO, subscriptions, reviews. Monthly bill exceeds €200 before a single visitor.
§ 04
— Who it's for

The right match.

We're a good fit if
  • You have 30 to 500 SKUs (products or variants)
  • You want a distinctive visual brand (not a Shopify template)
  • Your Ads or SEO campaigns matter (perf = conversion)
  • You want to own your code and stack
  • You're currently paying Shopify fees or WooCommerce plugins
We're not the right choice if
  • You have fewer than 10 products and a Shopify template is enough
  • You want a multi-vendor marketplace
  • You have 10,000+ SKUs and need a complex integrated ERP
— Decided?

30-min video call to look at your store project · no commitment.

Book a call
§ 05
— How it works

Three steps. Not one more.

01

Scoping call.

02

Design + build.

Live within 4 weeks

03

Go-live.

Stack comparison

Why Stripe + Next.js, not Shopify or WooCommerce?

Three stacks cover 90% of the e-commerce market. Here are the strengths and trade-offs of each, no marketing fluff.

Our stack

Stripe + Next.js

Idéal pour

Brands that want to own their code, control performance, and stop paying platform fees. Perfect for 30-500 SKUs with strong branding.

Tradeoffs

Higher initial cost than a template (€1,199 vs €30/mo Shopify). Break-even around €80-150k annual revenue.

Platform

Shopify / Shopify Plus

Idéal pour

Quick start with under 50 products, non-technical team, need for an app ecosystem. Excellent at low volume.

Tradeoffs

0.5 to 2% per transaction on top of Stripe, platform lock-in, design constrained by themes. Painful migration beyond.

Open source

WooCommerce / WordPress

Idéal pour

Stores starting from an existing WordPress site, or need for content-side customisation. Free in theory.

Tradeoffs

Performance limited by WordPress, dependence on 15+ plugins, fragile security, heavy maintenance. The initial 'free' fades fast.

The right choice depends on your volume, margin, team. We'll honestly orient you at scoping, even toward Shopify if it's more relevant for you.

§ 06
— Pricing
€1199

Custom store. Stripe included.

“€1,199 for the standard store: catalog up to 30 products, custom design, Stripe integration, mobile-first, Lighthouse 90+. No per-transaction fees (Stripe keeps its standard 1.4%, we take nothing on top).
— Options de paiement
Standard store
€1,199 · up to 30 products
Advanced store
on quote · variants, subscriptions, multi-language
Migration from Shopify / Woo
on quote · by catalog size
— Included in standard store
  • Mobile-first custom design
  • Catalog with structured product pages
  • Stripe integration (cards, Apple Pay, Google Pay)
  • Optimised cart and checkout pages
  • Base SEO (meta, sitemap, robots, JSON-LD)
  • 12 months French hosting included
— Beyond the standard

Variants and complex stock

on quote

Sizes, colors, fine stock management, variable pricing, bundles. For catalogs with more combinations.

  • Unlimited product variants
  • Fine stock management per variant
  • Conditional pricing rules
  • Catalog import / export

Stripe subscriptions

on quote

For recurring models: monthly boxes, SaaS, loyalty programs. Stripe Billing properly integrated.

  • Stripe Billing integrated
  • Customer portal to manage subscription
  • Automatic legally-formatted invoices
  • Failed-payment retry logic

Multi-language / multi-currency

on quote

For exports or multi-market targeting. Proper hreflang, localised prices, Stripe currencies.

  • Hreflang and international SEO
  • Per-currency pricing via Stripe
  • Catalog translations integrated
  • Per-market routing possible
01
Direct.
vous parlez à celui qui code
02
À vous.
le code, le contenu, le domaine
03
France.
données et hébergement à Rouen
§ 07
— After go-live?

We stay reachable.

Once the store is live, here is how we support (or not) what comes next.

01
Documentation and training
You know how to add a product, change a price, manage a Stripe refund. Everything documented and trained during go-live.
02
30-day post-launch warranty
During the month after go-live, any functional or performance bug is fixed at no cost.
03
Maintenance · if you want
Updates, evolutions, SEO tweaks optional. Readable contract, opt-out with notice. Otherwise, you manage in-house with the docs.
§ 08
— Frequent questions

About us. No fluff.

Shopify is excellent to start or for simple catalogs. Beyond that, you pay: 0.5 to 2% per transaction (on top of Stripe fees), €30/mo for essential apps, platform lock-in. On custom Stripe + Next.js, you pay development once, you own the code, and Stripe keeps only its standard fees. Break-even arrives around €80-150k annual revenue depending on complexity.

§ 09
— Get started

Book your
scoping call.

30 min · no commitment · we identify the scope (catalog, variants, subscriptions) and quote.

0 / 400
Project type

No credit card. No aggressive follow-up. If we don't click, we forget each other. Cleanly.